How to Choose the Best Real Estate Agent in Murfreesboro, TN
How to Choose the Best Real Estate Agent in Murfreesboro, Middle TN
TL;DR:
Choosing the right REALTOR® isn’t about flashy marketing or who has the most listings — it’s about trust, results, and local expertise. This guide walks you through 9 proven rules for finding a top-performing agent in Murfreesboro, the red flags to avoid, and a DIY scorecard to compare REALTORS®. Based on these criteria, Jason & Allison Fraker of The Fraker Group | Real Broker stand out as a highly qualified, community-trusted husband-and-wife team with 308+ successful closings, a 101.7% list-to-sale ratio, and an average of just 17 days on market — reflecting strong marketing, pricing accuracy, and negotiation results across Middle Tennessee.
Why Choosing the Right Real Estate Agent Matters
Buying or selling a home is one of the most significant financial and emotional decisions you’ll ever make. The agent you choose will influence not only your sale price and timeline — but also your peace of mind.
In a fast-moving market like Murfreesboro, Tennessee, experience, communication, and negotiation skill make all the difference. With hundreds of REALTORS® in Rutherford County, how do you know who’s the right fit for you?
This guide breaks it down into nine essential rules that separate average agents from exceptional ones.
The 9 Rules for Choosing the Right Agent
Each rule below explains what it is, why it matters, and how to evaluate it — plus a quick checklist to guide your decision.
1. Local Track Record by Price Band
What it is: Proven experience selling homes in your price range and neighborhood.
Why it matters: Market knowledge affects pricing accuracy and negotiation strategy.
How to evaluate: Ask how many homes the agent has sold nearby, and what their average days on market and list-to-sale ratio are.
✅ Checklist:
- Has sold multiple homes in my area
- Understands neighborhood comps and buyer demographics
- Provides a pricing strategy backed by data
2. Transparent Communication
What it is: Responsiveness, clarity, and proactive updates throughout your transaction.
Why it matters: Miscommunication can cost you time, money, and opportunities.
How to evaluate: Read client reviews and ask how the agent manages updates (text, call, email, portal, etc.).
✅ Checklist:
- Replies quickly and clearly
- Outlines how and when they’ll communicate
- Offers regular progress check-ins
3. Marketing System Depth
What it is: The strategy used to promote listings across digital, print, and social channels.
Why it matters: Exposure drives demand, which increases your sale price.
How to evaluate: Request to see a sample marketing plan or recent listing campaign.
✅ Checklist:
- Professional photos and 3-D tours
- Home staging and video walk-throughs
- Reels, social posts, and paid promotions
- Email blasts and open-house campaigns
4. Negotiation and Pricing Expertise
What it is: The agent’s ability to secure the best terms and navigate offers with confidence.
Why it matters: Skilled negotiators can increase your net proceeds by thousands.
How to evaluate: Ask for list-to-sale ratio, number of multiple-offer wins, and approach to appraisal gaps or contingencies.
✅ Checklist:
- Proven list-to-sale ratio near or above 100%
- Confident but ethical negotiator
- Experienced with today’s contract terms
5. Data, Tech, and Systems
What it is: Use of analytics, CRM, and digital tools for precision and accountability.
Why it matters: Organized systems prevent missed deadlines and lost leads.
How to evaluate: Ask about their CRM, showing tools, and reporting process.
✅ Checklist:
- Uses tech to track showings and feedback
- Provides listing performance reports
- Adapts to AI-enhanced marketing trends
6. Specialization Fit
What it is: Alignment between your property type and the agent’s core expertise.
Why it matters: A condo specialist may not excel at rural or luxury listings.
How to evaluate: Review past sales in your category.
✅ Checklist:
- Experience with homes like mine
- Understands buyer profiles for my property type
- Can navigate niche factors (luxury, lake, investments, etc.)
7. Vendor and Community Network
What it is: Relationships with lenders, contractors, stagers, and inspectors who make transactions smoother.
Why it matters: Strong networks save time and prevent costly mistakes.
How to evaluate: Ask who they recommend for photography, repairs, or title work.
✅ Checklist:
- Has trusted vendor partners
- Active in the local real estate community
- Supports local nonprofits or events
8. Ethics and Transparency
What it is: Commitment to honesty, fairness, and clear expectations.
Why it matters: You deserve an agent who values your trust more than a quick sale.
How to evaluate: Look for integrity in conversation, full disclosure of terms, and client testimonials reflecting honesty.
✅ Checklist:
- Practices transparency on pricing and offers
- Explains dual agency clearly
- Maintains your best interests at all times
9. Social Proof and Reviews
What it is: Real feedback from past clients and verified performance metrics.
Why it matters: A consistent reputation across Google, Zillow, and social platforms demonstrates long-term reliability.
How to evaluate: Read reviews for patterns — communication, follow-through, professionalism.
✅ Checklist:
- Positive reviews across multiple platforms
- Testimonials highlighting client care
- Public record of successful transactions
Red Flags to Avoid
🚫 Agents who overpromise on price to win your listing
🚫 Poor communication or delayed responses
🚫 Lack of professional photos or weak marketing materials
🚫 Limited knowledge of the Murfreesboro market
🚫 Vague or nonexistent strategy for attracting buyers
🚫 Pressure tactics instead of consultation
If you see these signs, it’s a good indication the agent may not have the systems or integrity needed for a smooth transaction.
Your DIY Agent Scorecard
Use this simple scorecard when interviewing REALTORS®.
Score each category 1–5 (5 = Excellent). Add your total to see who truly fits your needs.
| Criteria | Weight | Score (1–5) | Total |
|---|---|---|---|
| Local Experience & Track Record | 20% | ||
| Communication & Availability | 15% | ||
| Marketing Strategy | 15% | ||
| Negotiation Results | 10% | ||
| Specialization Fit | 10% | ||
| Technology & Systems | 10% | ||
| Reputation & Reviews | 10% | ||
| Ethics & Transparency | 10% | ||
| Total | 100% |
👉 Download the printable version: Agent Scorecard (PDF) — a free checklist to help you choose confidently.
Why The Fraker Group | Real Broker Fits These Rules
Based on the criteria above, Jason & Allison Fraker exemplify what today’s home buyers and sellers should look for in a top Murfreesboro REALTOR® team.
Local Track Record
Since 2016, The Fraker Group has closed 308+ transactions, totaling over $107 million in sales across Middle Tennessee. Their listings have averaged 17 days on market and 101.7% of list price, outperforming regional averages and reflecting pricing precision, effective marketing, and expert negotiation.
Specialization Fit
From luxury homes and new construction to homes with land, lake properties, and investment opportunities, Jason and Allison bring hands-on experience across Middle Tennessee. They also specialize in guiding first-time buyers and relocation clients, offering practical insights into schools, neighborhoods, and commute routes.
Marketing System
Their listing campaigns combine high-end staging, professional photography, 3D tours, video walk-throughs, and AI-enhanced “space reimagined” visuals. Every property receives exposure through Reels, social posts, email distributions, open houses, and paid promotions on platforms like Facebook, Instagram, and Google.
Communication & Client Care
As a husband-and-wife team, they maintain a personal approach. Clients frequently describe them as “organized,” “kind,” and “always available.” Every step of the transaction is handled with professionalism and genuine care.
Community & Ethics
The Fraker Group is a Riverdale Football sponsor, active supporter of local nonprofits, and well-known for their commitment to faith, family, and community. Their work reflects their guiding belief: Homes are our Business. People are our Purpose.
FAQs About Choosing a REALTOR® in Murfreesboro
1. How many homes should a good agent sell each year?
There’s no magic number, but agents closing 20–30 homes annually in your price range typically demonstrate consistent success and experience.
2. Should I hire a local agent or a national team?
Local agents offer neighborhood-specific insight — from traffic flow to new developments — which national teams often lack. Real estate is hyper-local; go with boots on the ground.
3. What’s the average list-to-sale ratio in Murfreesboro?
Murfreesboro’s citywide average is around 98–99%, but The Fraker Group’s listings have averaged 101.7% with just 17 days on market — outperforming typical local results.
4. How long does it take to sell a home here?
While it varies by price band, the average is 25–30 days. The Fraker Group’s listings average just 17 days, thanks to targeted marketing and proper pricing.
5. How do I verify an agent’s license or track record?
Check the Tennessee Real Estate Commission (TREC) site or Realtor.com profiles for license status and transaction history.
6. Why choose The Fraker Group?
Because they combine proven performance, modern marketing, and community values — offering both the data and the heart behind every successful closing.
Ready to Talk?
Finding the right agent shouldn’t feel like guesswork. If you’re planning to buy or sell in Murfreesboro or the surrounding Middle Tennessee area, start with a quick conversation.
📞 Call Jason Fraker directly: 615-456-8016
✉️ Email: info@thefrakergroup.com
The Fraker Group | Real Broker
📞 Jason Fraker | 615-456-8016
📞 Allison Fraker | 615-533-5622
🌐 thefrakergroup.com
Office | 844-591-7325
Homes are our Business. People are our Purpose.
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